I partnered with linkedin to lead a team focused on improving how members post & consume content
helping a $28b social network modernize content creation & consumption through warmth, accessibility & reaching a wider audience. i led two massive overhauls, for both the home feed and how users post content. no more man in the blue suit. it was time for linkedin to move away from cold and corporate, to warm and humanized. with more members, new needs and an ever-changing marketplace, linkedin sought to elevate design by listening to research and evolving their design languages.
using warmth, inclusion and humanity as principles, i was able to work closely with infra, design systems and marketing to validate a new visual design, type scale and illustration system. this paved the way for an overhaul of how members post content to linkedin.
