I partnered with linkedin to improve how members share & consume content
helping a $28b social network modernize content creation & consumption through warmth, accessibility & reaching a wider audience. i led two massive overhauls, for both the home feed and how users post content. no more man in the blue suit. it was time for linkedin to move away from cold and corporate, to warm and humanized. with more members, new needs and an ever-changing marketplace, linkedin sought to elevate design by listening to research and evolving their design languages.
we grew content creation +XX% y/y via feed & sharebox modernization coupled w/ new content creation tools
As the UX lead on the consumer product for web, iOS, and Android within the Content Experience organization, I partnered with product and engineering to co-lead a scrum team with the goal of improving how members and companies post content on LinkedIn.
I was able to grow content creation by XX% year over year by modernizing tools and introducing new ones. I also led the redesign of LinkedIn polls, the home feed, and the sharebox, which successfully reignited posting activities. Additionally, I spearheaded org-level Figma Kits and conducted workshops on Figma, Webflow, and Principle. I also formally mentored others on collaboration and process.
using warmth, inclusion and humanity as principles, i was able to work closely with infra, design systems and marketing to validate a new visual design, type scale and illustration system. this paved the way for an overhaul of how members post content to linkedin.