an inclusive social network
no more man in the blue suit. it was time for linkedin to move away from cold and corporate, to warm and humanized. with more members, new needs and an ever-changing marketplace, linkedin sought to elevate design by listening to research and evolving their design languages.
I worked within the Home and sharing space. Using warmth, inclusion and humanity, i was able to work closely with infra, design systems and marketing to experiment and validate a new mobile-first visual design, type scale and illustration system.