01

google bookings

2016

strategy

cross-functional

visual design

prototyping

patent

user experience

we partnered with mindbody, resy & open table to bring reservations to local salons, restaurants, & more across search & maps

we heard from users that closing the loop on local bookings was hard. so we partnered with resy, open table and others to build an end to end system for this across top verticals like dining, salons and fitness. maps and search users often find themselves hopping between sites in order to reserve a space somewhere - a haircut, a table or even a yoga class. this can be hard to manage and often result in no reservation at all.

Reserve with Google (RWG) allows customers to book directly through you via Google Search and Google Maps. The Reserve with Google button will appear directly under your business name and unlike other aggregators, customers don’t need an account to make their booking and you pay $0 commission for each booking.

On average, verified owners saw a 15-20% increase in bookings shortly after adding the button to their google listing

The addition of Google’s services made it even easier for customers who found the venue online to make bookings and orders – all without leaving the listing. Everything from Google was also funneled into the restaurant’s data management system, so no matter where new bookings came from, the staff received them in real-time to one interface, which made it easy for everyone at the restaurant to manage.

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