xfn collaboration to deliver a scalable framework for local reservations across search & maps
we heard from users that closing the loop on local bookings was hard. so we partnered with resy, open table and others to build an end to end system for this across top verticals like dining, salons and fitness. maps and search users often find themselves hopping between sites in order to reserve a space somewhere - a haircut, a table or even a yoga class. this can be hard to manage and often result in no reservation at all.
for users, this can be challenging to simply plan a day. for businesses, it can be a huge gap in converted customers and or trust in the experiences. we set out to partner with top platforms and provide a seemless experience within the google ecosystem.