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2016
Google

strategy
visual design
user experience
prototyping

live popular times

We made it easy to see how busy your favorite local spots are in real time —— including cafes, airports, salons & more

43 Percent Of Total Google Search Queries Are Local. Local searches often led to people navigating to the destination shortly after the search. However, people were often left disappointed when they arrived at the location and found it fully packed and unable to serve them, particularly for restaurants, salons, studios, and airports.

Often leading to disappointment. To address this issue, Google's Local Insights team implemented Live Popular Times, a feature that shows real-time data on how busy a place is, to help people make informed decisions before they visit. This case study highlights how Live Popular Times helped increase local search traffic.

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