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Alex
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2016

google

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Collab with google surfacing real-time crowd volume at salons, cafes, airports & more, known as live popular times.

43 Percent Of Total Google Search Queries Are Local. Google saw a lot of query volume from local searches that often led to people navigating to the destination shortly after the search. However, people were often left disappointed when they arrived at the location and found it fully packed and unable to serve them, particularly for restaurants, salons, studios, and commodities. Average trends were great, but users also wanted to know what was happening at the very moment.

To address this issue, Google's Local Insights team implemented Live Popular Times, a feature that shows real-time data on how busy a place is, to help people make informed decisions before they visit. This case study highlights how Live Popular Times helped increase local search traffic.

currently designing from los angeles ca

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