Case Studies
Why, hello there
heywussupello
Zero Suggest on Google Maps
Zero Suggest on Google Maps
2015
My role


Challenge
People don't know they can find things without typing
Opportunity + use cases
It was important to increase visibility for both driving + walking cases
Where's the closest gas station from my exit?
User flows
We wanted to make these shortcuts easy + predictable to locate
Explorations + visual design
Bold entry points help you find what you need in a single tap
High-level user flow
interaction design + prototyping
Leading patterns were then tested using our flow
High-level user flow
Outcome
Leading with iconography resulted in stronger base map + brand parity
High-level user flow
Take-aways + Next steps
Even with lots of user testing, placement + visual design may shift over time

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